About Program
A culture-driven brand, born in Amsterdam.
Program brings together a community around aesthetics and a more refined approach to cannabis. It started with a single coffeeshop in Amsterdam.
From here, the story continues. Our ambition is to grow Program into one of the most distinctive cannabis brands in the Netherlands and beyond.
Elevate culture
Our locations are designed as contemporary and welcoming spaces where cannabis, music, design, and community collide. Each store is shaped by its surroundings, while staying unmistakably Program.
Cannabis culture evolves with knowledge and responsibility. We share clear information so people can understand the plant and its place in modern life.
We encourage conscious and responsible cannabis use, and believe sharing clear information is essential for a safe and durable cannabis environment.
More than a coffeeshop
Created from the idea that cannabis deserves a more thoughtful and professional approach, Program brings together design, knowledge and community in a modern coffeeshop experience. The name Program comes from professional + gram - a philosophy that reflects how we see cannabis: as a craft that deserves care, understanding and respect. Every detail within Program is intentional, from the products we curate to the atmosphere we create.
Designed for the redefined
Setting a new standard for what a modern coffeeshop can be.
Join the movement
Built by people
shaped by Amsterdam.
Behind Program is a team that brings hospitality, product knowledge and street-level Amsterdam energy together every day.
Whether you want to collaborate, ask a question or become part of the crew, we are building a culture where sharp service and good people set the tone.
Socials
Follow the Program.
Stay close to drops, culture, shop updates and the moments around Program.